When looking for logo inspiration I came across two posts on the Graphic Design Blog about logos with hidden messages. They have some really unique examples and some that we see all the time, but I would never have noticed the intricacy until it was pointed out to me. For example:
FedEx:
Notice the arrow formed between the E and the X. This is for “conveying speed, direction and reliability of this amazing courier service.”
Toblerone:
A picture of the Swiss Alps yes, but more interesting is within the mountain. Look closely and you will see a bear because “Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, ‘City of bears.‘”
Baskin Robins:
The B and R form a 31 in the middle for their 31 flavors 🙂
And a few other favorites:
To see all of them check out the links:
http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/
http://www.graphicdesignblog.org/more-hidden-logos-sequel/